Sa1756 – Effects of Pharmaceutical Direct-To-Consumer Advertising (DTCA) on Patient Compliance with Inflammatory Bowel Disease Treatment Plans
نویسندگان
چکیده
منابع مشابه
Direct-to-Consumer Pharmaceutical Advertising
Types of Advertisements There are currently several types of DTC drug advertisements (Table 1).5,11 One type is the “help-seeking ad,” which provides only information about a medical condition and encourages patients to contact their physician but doesn’t mention a product.5,11 Another category is the “reminder ad,” which includes the product name; this type may provide information about streng...
متن کاملDirect-to-Consumer Advertising and Patient Therapy Compliance
Because of arms length relationship with patients, pharmaceutical manufacturers have paid much attention to DTC’s ability to impact compliance. Contrary to many industry surveys, this paper finds that the impact of compliance is small in economic terms, it spills over to other brands and, in certain instances, it may decrease average compliance rates. ∗This paper appeared as part of my Spring 2...
متن کاملDirect to consumer advertising in pharmaceutical markets.
We study effects of direct-to-consumer advertising (DTCA) in the prescription drug market. There are two pharmaceutical firms providing horizontally differentiated (branded) drugs. Patients differ in their susceptibility to the drugs. If DTCA is allowed, this can be employed to induce (additional) patient visits. Physicians perfectly observe the patients' type (of illness), but rely on informat...
متن کاملDirect-to-consumer Advertising in Pharmaceutical Markets Department of Economics Direct-to-consumer Advertising in Pharmaceutical Markets *
We study effects of direct-to-consumer advertising (DTCA) in a market with two pharmaceutical firms providing horizontally differentiated (branded) drugs. Patients varying in their susceptability to medication are a priori uninformed of available medication. Physicians making the prescription choice perfectly identify a patient’s most suitable drug. Firms promote drugs to physicians (detailing)...
متن کاملHow does direct-to-consumer advertising (DTCA) affect prescribing? A survey in primary care environments with and without legal DTCA.
BACKGROUND Direct-to-consumer advertising (DTCA) of prescription drugs has increased rapidly in the United States during the last decade, yet little is known about its effects on prescribing decisions in primary care. We compared prescribing decisions in a US setting with legal DTCA and a Canadian setting where DTCA of prescription drugs is illegal, but some cross-border exposure occurs. METH...
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ژورنال
عنوان ژورنال: Gastroenterology
سال: 2019
ISSN: 0016-5085
DOI: 10.1016/s0016-5085(19)37823-0